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Content Design

Description: There is no single accepted definition of content design. Two meanings are in use, both of which are incomplete. The first emphasizes layout and UI decisions relating to the presentation of content. It looks at such questions as will the text fit on the screen, or how to show and hide information. The layout perspective of content design is sometimes referred to as the application of content patterns. The second, popularized by the Government Digital Service (GDS) in Britain, focuses on whether the words being presented in an article support the tasks that users are trying to accomplish. The GDS instructs: “know your users’ needs and design your content around them”. Content design encompasses much more than wording and layout. The design of content, including printed media, has always involved layout and wording, and the interaction between the two.

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