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Description: A Twitter Image App Card is an image website card that drives visitors to a marketplace like Google Play or Apple's App Store, where they can download an app. AD SPECS. Tweet copy: 256 characters are available. How Much Do Twitter Cards Cost? Most Twitter Cards – including Product Cards – are free. However, Lead Generation Cards are part of Twitter's advertising program and can only be used within Promoted Tweets. With Twitter Cards, you can attach rich photos, videos and media experiences to Tweets, helping to drive traffic to your website. Simply add a few lines of markup to your webpage, and users who Tweet links to your content will have a “Card” added to the Tweet that's visible to their followers.