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Description: The above drawing shows a computer user timing a load. Web performance refers to the speed in which web pages are downloaded and displayed on the user's web browser. Faster website download speeds have been shown to increase visitor retention and loyalty and user satisfaction, especially for users with slow internet connections and those on mobile devices. Depending on how much information is required to load, the speed of the hardware and how other programs are running determines the load time. If a program or command gives you a load average, the average is on average how long it takes to load or execute a process.