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Description: The above drawing shows one browser with many subjects being searched by a user. Each of these subjects will be ranked by the search engine based on the number of clicks on the browser. Search engine optimization (SEO) is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines. What SEO essentially does is to Optimize Visibility in Search Engines.